Frequently Asked Questions on Blogging

According to 2015’s State of B2B Marketing survey, 84% of marketers aim to increase or maintain their spend on content marketing. Why? Because a blog is a marketing machine that never sleeps. Written well, it will become a beacon, attracting ideal visitors and turning them into fans and loyal customers.
Marketers that prioritize blogging are 13x more likely to enjoy positive ROI than marketers that do not. (source)

More and more businesses are developing their presences online. Customers are increasingly net-savvy, using mobile phones to engage businesses at all times of the day and night. If you want to compete, it’s no longer enough to have a static website and a contact form. Blogging can make your site dynamic and more valuable. It can establish you as an authority, and allow you to connect with your customers. 

Many blogging platforms exist. Choosing one can be confusing and daunting. With a little guidance, however, you’ll find that each blogging platform offers something to appeal to different users.

While no blogging platform is right for everyone, you can arrive at the platform that is best for you by breaking down your decision. Think about how you want to sell via your blog and how tech-savvy you are. Consider how customized you need your site to be, the kind of content you intend to produce, and the size of your budget.

If you’ve been near the internet for more than a few minutes, you will have seen evidence of the enduring popularity of list posts (like this one).

This doesn’t mean that you should use numbered lists like battering rams against the foreheads of potential visitors.

The most skillful bloggers – and you might be one of them – use a variety of blog types to convey their messages. This keeps their websites dynamic and targeted. Each post should be of the content type that suits the message and the visitor. 

The answer to this popular question is not easily answered. We can tell you where to look, though. 

Your readers will tell you how often to post. 

If your business is tied to current events or breaking news, for example, your readers might expect you to post several times a day. If you’re providing more in-depth articles, several times a week might be more appropriate.

However often you think you should post, consider whether you are really up to the challenge of producing that much content. Fortunately, there are resources, tools, and strategies that can help.

An editorial calendar should be a primary tool in your blogging arsenal. It will help you to generate ideas, stay on schedule, and stay focused on both your goals and the desires of your readers.

Are you feeling overwhelmed by the prospect of blogging or taking your blog to the next level? Your editorial calendar will make your life simpler. It’s the roadmap for your epic blogging journey. 

Many businesses are lost without one, but they don’t even know it. If they knew the benefits of start a basic editorial calendar, they’d probably do it right away.

When you’re in a good place for blogging, you won’t have to go looking for ideas. They’ll seem to come to you.

To get to this place, we recommend working on your editorial calendar. Your editorial calendar takes the pressure off when it comes to generating ideas, because you’ll know how many ideas you have, how to use them, and when they are due.

After a while, blog ideas will occur to you more frequently, sometimes at the most unlikely moments. We recommend that you carry a notepad and pen, or a note-taking app, to make the most of inspiration when it strikes.

To start your creativity flowing, there are some powerful and easy-to-use tools to help you generate ideas for good quality content. 

Writing what might be the shortest sentence of your blog post can take the longest time. The results of optimizing blog post titles, however, justify the effort.

A headline needs to communicate the content and purpose of the article, while persuading potential readers that they want your content more than anything else in front of them. You could say that every headline you create is competing for attention with the internet. Think of all those incoming messages and cat posters, and real-life distractions, such as the desire to sleep, and actual cats.

As luck would have it, the principles of a good headline are few and fun to learn.

The length of your blog posts depends upon your subject and the expectations of your readers. Your readers might prefer short, snappy posts that keep them up to date. Or they may like to luxuriate in blog posts that explore a subject in depth.

With their focus on quality, value, and authority, it’s worth noting that Google is currently favoring blog posts that are at the longer end of the spectrum. 

Don’t forget that your style is a factor, too. If your preferred style is to write short, snappy, witty blog posts, acknowledge this as your strength. 

You can apply a few simple principles to figure out the post length that will work best for you. 

An image communicates information very quickly. Think about how quickly you respond to a smile or how fast you get your first impression from the cover of a book.

Online, people tend to scan pages for information they seek, rather than reading word for word. Images can help organize the text, enhance the messages, and set the tone.

This doesn’t mean scattering animated gifs all over your website. Think carefully about the purpose of every image and its quality. The right images can make your blog posts more engaging, easier to read, and more authoritative.

Search Engine Optimization refers to all the practices you can embrace to make your web pages more attractive to search engines. If Google and other search engines are able to read your pages, they can rank them. If they like what they see, then they’ll be more likely to pass your pages onto their users who are searching for information on those topics.

Google values quality, ease of use, authority, and focus. There are many ways to make sure that your blog achieves top marks in these areas. 

Remember: Impressing Google means that you’re likely to please your readers and customers too. 

In addition to SEO, there are plenty of things you can do to maximize engagement with your blog posts. 

Promotion is critical to your blogging success. If you’re wondering when you’ll have time to fit that in and eat and sleep, remember that your blog and your promotional activities will keep working for you, around the clock, 24/7/365.

A rule of thumb is that you should spend at least as long promoting your blog posts as you spent creating them. Prioritize your promotional tasks and you’ll see results that will improve consistently over time.

On the one hand, this might be considered an advanced blogging technique, but we think that it should be part of your strategy from day one. Building a community should at least be in your mind when you’re crafting your first blog posts.

Over time, there are many things you can do to enhance the community aspect of your blog. Start by thinking of your visitors as real people. Communicate with them accordingly.

Use social media, statistics, and data as resources to improve your blog community. 

We were wondering when you were going to ask this. This is a very common question. 

There is a multitude of ways to make money from a blog. Doing so successfully involves generating traffic, which in turn means creating authentic, quality content. 

Strategies at your disposal for making money with your blog, including creating a site that sells your own product or service, selling affiliate products, or setting up a site you can then sell to a savvy entrepreneur. It’s worth mentioning that some of the most valuable websites on the net were started by individuals or very small teams, who weren’t in it for the money from day one.

Whichever of the multiple techniques for monetizing your blog you choose, genuine, engaging web content can help you maximize your earnings.

The first thing to consider improving conversions is the buyer’s journey. Craft three types of posts to help readers who are:

•    only just becoming aware of your product or service
•    considering whether they need your product or service
•    making a decision to buy your product or service.

Entice them to stay in touch with you by offering premium, valuable content. 

And don’t forget that converting visitors into customers or subscribers is most successful when you make it clear what you want them to do.

The foundation of modern marketing is its focus on the customer. Using analytics, you can learn a great deal about your visitors. Use that information to serve them better or change up your marketing.

We’ll show you the key metrics to track, how often to perform an audit, and the tools that make it easy. Go several steps further than most bloggers, by learning what the results really mean and what to do with them!

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